nonna isabella’s pasticceria

I created a brand identity and packaging for an artisanal, family-owned bakery in NYC for a class I took at Parsons School of Design. The bakery is inspired by my Sicilian great grandmother who came to Ellis Island and lived in the city. I drew upon feelings of nostalgia, warmth, and love in its atmosphere and presentation. I incorporated collages of her old recipes and included hand-drawn digital illustrations of classic Italian pastries and desserts.