yumquake

During a summer internship, I created a product launch campaign for a vegan granola bar brand targeting Gen Z. We called it “Yumquake” — referencing the “Youthquake,” a cultural movement of the 1960s. The target consumer is sustainable and looking to create actionable change for the planet.

I helped to design the logo, branding, merchandising, and packaging to encapsulate the groovy, retro feel of the brand. I also designed Instagram content and a PR mailer containing a product brochure. We presented this hypothetical campaign to the CEO, key stakeholders, and all other employees at Lippe Taylor, an integrated marketing agency in New York City.