I envisioned a retro milkshake shop reflecting the style of 1950’s diners. The 3D lettering of the logo and the marks around it exude a playful energy. The shop sells milkshakes which are mixes of two flavors of the customer’s choosing — hence the name.

The Mix Up's main product is milkshakes, but they have newly released packaged ice cream. Each flavor is a "mix up" of two well-suited elements.